Hi! Welcome to the Personal Website of Rusty Gimaev, Marketing Expert in Brisbane, Australia
Would You Like Your Digital Presence To Take Off?
For 20+ years I have been helping leading Australian & International businesses to:
- Develop Efficient Marketing Strategies
- Generate High Quality Leads
- Drive Sales and Increase Revenue
- Increase Brand Awareness
- Increase Customer Value
- Empower Teams & Achieve Outstanding Results
- Develop Unique & Highly Effective Marketing Materials
Experience
Skills
Integrity
Energy
Years of Marketing Experience
Years of Senior Management Experience
Managed Teams of People
STRATEGY
- Market Research
- Competitive Intelligence
- Marketing & Communication Strategies
- Campaign Planning & Execution
- Reporting
MARKETING & SALES
- Lead Generation
- Sales Enablement
- Marketing Automation
- Coordination with Sales
- Online Sales & eCommerce
TEAM
- Managing Marketing Teams
- Managing Sales Teams
- Recruitment & Training
- Empowering Teams to Achieve
- Outstanding Results
CONTENT
- Content Marketing
- Web, Search Engine Optimisation & Analytics
- Marketing Collateral
- Organic Social
- Video Marketing
ADVERTISING
- Paid Media, PPC & Social
- Email Marketing
- Online Advertising
- Product Presentations
- Affiliate & Loyalty Programs
DEVELOPMENT
- Project Management
- New Products & Services
- Evaluation & Adjustment
- Business Cases & Consumer Insights
- Managing External Agencies & Partners
Head of Marketing
A seasoned Head of Marketing with 20 years of experience driving high-growth strategies for major Australian & international brands. An award-winning innovator in digital marketing, customer acquisition, and team leadership, delivering transformative results. A proactive leader with C-suite experience and excellent technical and people skills, who adds value from day one. An author and conference panelist/speaker.
Dozens of Successful Marketing Projects Brought to Life
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
About Myself
I am an expert in Marketing and Communications, with over 20 years of marketing experience.
With expertise in developing and implementing effective marketing strategies, and building professional relationships at all levels, I am also highly proficient in digital marketing, social media, analytics, web and graphic design.
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
References
20 Years of Marketing Expertise in Under 20 Minutes - Book by Rusty Gimaev
A practical handbook of condensed wisdom for building and marketing your business
If you’re looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.
Recent articles
Featured in the Calibre & Community magazine
Featured in the latest issue of Calibre & Community magazine, I proudly share our award-winning team's dedication to excellence in…
Google Ads Quality Score and Why It is Very Important
Google Ads Quality Score and Why It is Very Important Improve Your Google Ads Quality Score: Pay 2-3 Times Less…
Is Investing in Paid Media Worth It?
Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev However, managing paid media…
Australian Universities & Businesses I worked For
Australia’s largest education providers, universities, manufacturers, retail chains and other companies.
Recent Facebook Posts
2026 isn't just another year—it's the year AI and automation reshape how Aussie marketers work. Think: 🔹 Smarter PPC bidding 🔹 Automated content personalisation 🔹 Data-driven decision making that cuts guesswork Plan to blend tech with a human touch. Machines can optimise, but authentic connection wins the day. What AI tools are on your radar for next year? Let’s chat below! #marketing #AI #automation #digitalstrategy #Australia #2026planning #PPC #contentmarketing
Australian businesses keep making these PPC mistakes. Here's what to watch for in 2026: 1. Ignoring local search intent Australians search differently. If your keywords don't match how locals phrase things, you're wasting budget. 2. Not adjusting for time zones Running campaigns on Sydney time when your Perth customers are asleep? That's money down the drain. 3. Forgetting mobile optimisation Over 60% of Aussie searches happen on mobile. Slow-loading pages kill conversions. 4. Bidding on generic terms "Marketing services" costs more and converts less than "Melbourne digital marketing agency." 5. Neglecting negative keywords Without them, you're paying for irrelevant clicks that never convert. The fix? Start with proper keyword research that considers Australian phrasing, set location-specific schedules, and test everything on mobile first. What's your biggest PPC challenge right now? Want marketing tips that actually work in Australia? Follow me on social media! #PPC #DigitalMarketing #AustralianBusiness #MarketingTips #GoogleAds #ROI #BusinessGrowth #MarketingStrategy
Traditional or digital marketing — which really wins in Australia? 🤔 Here’s a quick look at where your efforts get the most traction: 🔹 Traditional marketing: - 60% recall rate - Higher upfront costs - Local reach 🔹 Digital marketing: - 85% customer engagement - Cost-effective, trackable - Nationwide reach with precision targeting Numbers don’t lie. Knowing where to focus can change your game. What’s been your go-to marketing move lately? Drop your thoughts below! 👇 #marketing #australia #digitalmarketing #traditionalmarketing #businessgrowth #marketingtips
